What to Look for in a Graphic Designer
Why Choosing the Right Designer Matters
Finding the right graphic designer can feel like a big decision for any business, especially if you don’t have an in-house team. You’re not just looking for someone who knows their way around design software—you want someone who understands your goals, can communicate clearly, and will deliver designs that feel just right for your brand.
Whether you’re working on a one-time project or looking for ongoing design support, here’s what to keep in mind to make sure you’re choosing a designer who’s the right fit for your business.
5 Key Traits to Look For in a Designer
When it comes to finding the right designer, a good portfolio is just the start. Here are a few qualities that make a designer a valuable partner:
Experience Working with SMBs
Every small business has its unique rhythm, and a designer who gets that will fit in more seamlessly. Look for someone who’s familiar with the demands of a small to medium-sized business—whether it’s stretching a budget, working within quick turnarounds, or understanding that every piece needs to have purpose. They’ll approach your project with the awareness that you need great design that doesn’t break the bank but still makes an impact.Portfolio Diversity
A strong portfolio tells you a lot. You’ll want a designer who has experience across different mediums, like digital, print, and large-format designs. The more versatile they are, the better they can adapt to whatever project you have in mind. Look for someone who’s done a little bit of everything—they’ll have a bigger toolbox to pull from when it’s time to get creative for your brand.Project Management Skills
Design isn’t just about creating eye-catching visuals; there’s a lot of moving parts. A designer with solid project management skills can take a big load off your plate. They’ll keep timelines on track, handle revisions efficiently, and know how to communicate clearly about what’s needed and when. This helps you avoid headaches and focus on what you do best.Clear, Open Communication
The best designer is one who’s easy to talk to. You want someone who listens, asks the right questions, and communicates updates without you having to chase them down. Look for a designer who’s open about their process and timelines so you know exactly what to expect. Transparent communication helps ensure the end product meets your expectations—without surprises.Adaptability and Speed
For those last-minute projects (and let’s be real, they happen often), you’ll need a designer who can be flexible and work quickly when necessary. Good designers understand that speed is sometimes just as important as quality and can balance the two without cutting corners. Whether it’s an urgent flyer or a quick edit on a brochure, find someone who can roll with the punches.
Signs a Designer Might Not Be the Right Fit
While there are lots of great designers out there, it’s helpful to know what to steer clear of, too. Here are a few warning signs to watch out for:
Unresponsive Communication: If a designer is slow to reply or hard to reach during the consultation phase, it may signal future communication issues.
Vague Pricing: Be cautious if a designer can’t give you a ballpark estimate or if their pricing isn’t clear. You don’t want to be surprised with hidden fees later.
Lack of Attention to Your Needs: Avoid designers who try to push their style over your brand’s needs. A good designer will adapt to reflect your vision, not just their own.
Evaluating Your Options: Questions to Ask
Once you’ve narrowed down a few candidates, consider scheduling a brief consultation or review session to discuss your goals. Here are a few ways to get a better sense of how they work:
Request Case Studies or Samples: Look for similar projects or ask for case studies to see how they’ve approached other client work.
Ask Specific Questions About Your Project: Get a sense of how they’d approach your design needs and what their timeline might look like.
Look for a Good Personality Fit: You’ll be working closely with this person, so make sure you get a good vibe and feel comfortable with their communication style.
Ready to Bring Your Brand to Life?
If you’re ready to find a designer who can make your brand stand out, I’d love to chat with you. Whether you have a specific project in mind or just want to explore your options, let’s talk about how we can bring your ideas to life. Reach out for a consultation, and let’s get your brand where it needs to be!
