This case study dives into how I helped TC Technologies transform their outdated tri-fold brochure into a clean, modern design that aligns perfectly with their branding. From tackling content-heavy layouts to ensuring brand consistency, see how thoughtful design can elevate marketing materials and make a lasting impact.

As another year begins, it’s important to align your business goals with your design strategy. Setting design goals for the new year can help ensure consistency in your brand’s visuals and set the stage for stronger client acquisition, retention, and growth.

As the year comes to a close, it’s a great time to reflect—not just on your goals and accomplishments, but on the visual identity and design strategies that represent your brand. A Year-End Design Review is about more than just checking what worked and what didn’t—it’s an opportunity to realign, refresh, and refocus your visuals for the coming year.

Graphic Design is a forever shifting mass of trends and art styles that come and go as easily as the weather. As we look ahead to 2025, it important to keep an eye on the trends that have been popular this year, and how those trends might continue into 2025, and how they might adapt over time. That being said, let’s go over the top 5 popular graphic design trends of this year to help give you ideas for your next projects.

As the year wraps up, I’m excited to share one of my favorite personal projects—a Low Roller T-Shirt design inspired by the ups and downs of tabletop gaming. This design was an opportunity to dive into custom lettering and illustration, combining my love for Dungeons & Dragons with a nod to the humor and frustration of rolling low during a game.

Finding the right graphic designer can feel like a big decision for any business, especially if you don’t have an in-house team. You’re not just looking for someone who knows their way around design software—you want someone who understands your goals, can communicate clearly, and will deliver designs that feel just right for your brand.