THE FOUNDRY
Welcome to
I’m glad you’re here! This blog is a place where we’ll dive into all things graphic design, from practical tips and industry trends to creative inspiration and project spotlights. Think of it as a hub for exploring design concepts and getting a behind-the-scenes look at the processes that bring ideas to life. I’ll be sharing insights on topics that matter to small and medium-sized businesses looking to make a lasting impression. Whether you’re curious about how to work effectively with a designer, interested in the latest design trends, or just looking to pick up some practical tips, this blog is here to inspire, inform, and give you a window into the world of design.
How to Set Design Goals for the New Year
As another year begins, it’s important to align your business goals with your design strategy. Setting design goals for the new year can help ensure consistency in your brand’s visuals and set the stage for stronger client acquisition, retention, and growth.
The Importance of Year-End Design Reviews
As the year comes to a close, it’s a great time to reflect—not just on your goals and accomplishments, but on the visual identity and design strategies that represent your brand. A Year-End Design Review is about more than just checking what worked and what didn’t—it’s an opportunity to realign, refresh, and refocus your visuals for the coming year.
What to Look for in a Graphic Designer
Finding the right graphic designer can feel like a big decision for any business, especially if you don’t have an in-house team. You’re not just looking for someone who knows their way around design software—you want someone who understands your goals, can communicate clearly, and will deliver designs that feel just right for your brand.